Sponsors of UK Cycling Events

ALZHEIMER'S RESEARCH UK
Dementia can affect even the most active of people and their families - cyclists included. By riding your bike with us, you can help to change that. When you enter a UK Cycling Event, you’ll be given the option to support our charity partner, Alzheimer’s Research UK who help to fund pioneering dementia research.

Butcombe Brewing Co.
Bristol born and made to stand out, Butcombe Brewing Co. began life at a time of cultural, social and political change, crafting beer before ‘craft beer’ was even a thing.
You see, at that time, no one was risking it all, starting a brewery and making simple, premium, easy-drinking ale. To do so was an act of defiance. Or madness. But, over 45 years later and a lot of hard graft, by staying true to our beliefs and Bristolian roots, it looks like owning a resolutely maverick brewing company isn’t such a crazy idea after all. By going against the grain, to work intimately with it, we made our own statement with every pint. And what was true then is just as important today.
We’re made of different stuff at Butcombe. We’re an eclectic bunch of passionate people, all brought together by our love of food, drink and service. We get the greatest buzz from seeing customers enjoying the food and drink we’ve made and served with love. Everything we do is from the heart…

HIGH5
HIGH5 is the sports nutrition partner for the UK Cycling Events. HIGH5 is committed to creating nutritious products with amazing natural flavours and is passionate about helping you achieve your goals – however big or small.
To help you make it to the finish line, HIGH5 will be providing a selection of tasty products on course consisting of energy gels, drinks and bars.

Rowe & King
We’ve teamed up with the performance experts at Rowe & King Cycling Coaching to bring even more value to your cycling experience. Whether you're taking on your first sportive, tackling your next 100-miler, looking to boost your triathlon performance, or simply want to feel fitter and stronger on the bike, this partnership is here to support you every pedal stroke of the way.
Use the button below to find out more about this partnership and how you can get involved.

WIN YOUR DREAM BIKE
Win Your Dream Bike is the UK's premium bike prize competition. Win Your Dream Bike and UKCE have partnered up to give our customers regular chances to win premium bikes and accessories whilst also donating a portion of the entry fees to a variety of charities. So far over £350,000 worth of prizes have been won and over £40,000 has been donated to charity.