UKCE x Rowe & King: A New Partnership to Help You Ride Stronger
We’ve teamed up with the performance experts at Rowe & King Cycling Coaching to bring even more value to your cycling experience. Whether you're taking on your first sportive, tackling your next 100-miler, looking to boost your triathlon performance, or simply want to feel fitter and stronger on the bike, this partnership is here to support you every pedal stroke of the way.
As part of this, Matt Rowe — experienced coach and founder of Rowe & King — will be hosting a series of free, live webinars exclusively for UKCE riders. Each session is perfectly timed ahead of our events, giving you the opportunity to complete an FTP test, follow a structured training plan, and show up on event day feeling stronger, more confident, and ready to ride your best. Whether you're chasing endurance, power, or just a smoother ride — this is your chance to level up, with expert support, for free.
Who Are Rowe & King?
Founded by the Rowe family — Matt, Courtney, Olympic Champion Dani Rowe MBE, and WorldTour DS Luke Rowe — Rowe & King offer personalised training plans, cycling coaching, and structured support for riders of all levels.
They take the science of performance and turn it into practical, no-nonsense training that works.
What’s Included?
As part of our new partnership, you’ll get:
🚴 Free coaching webinars ahead of our biggest events with Matt Rowe himself.
📊 The Rowe & King 30-Day FTP Challenge
💪 A Structured 4-week training plan to improve your performance on the bike.
🧠 Tips on training, fuelling, climbing, pacing, and more within our community of riders.
Upcoming Webinar Dates:
🗓 Tuesday 15th July, 8pm – Sportive spotlight : Cotswold Classic Webinar + FTP Challenge Briefing
🗓 Sunday 27th July, 8pm – Sportive spotlight : New Forest Tour Webinar + FTP Challenge Briefing
🗓 Sunday 3rd August, 8pm – Sportive spotlight : Peaks Tour Webinar + FTP Challenge Briefing
🗓 Tuesday 2nd September, 8pm – Sportive spotlight : Kent Classic Webinar + FTP Challenge Briefing
The 30-Day FTP Challenge
FTP (Functional Threshold Power) is a key benchmark of endurance and climbing strength.
The FTP Challenge has a suggested timeline (see below), but it’s flexible, so don’t worry if the dates don’t quite line up. You can start when it works for you and still get the benefits from the 4-week structured training program for the team at Rowe & King.
This challenge will help you increase your FTP in just 30 days, guided by Rowe & King coaching.
📆 MON 28 JULY – Initial Test Day
📆 TUES 29 JULY to MON 25 AUG – 4-week structured training program from the team at Rowe & King
📆 TUES 26 AUG – Re-Test Day
📆 SUN 31 AUG – Debrief & Next Steps
Let’s get stronger together.
