About UK Cycling Events

UK Cycling Events is a dedicated cycling events company, which is passionate about encouraging all abilities of rider to experience the best cycling the UK has to offer.

We run well organised friendly events including road sportives and mountain bike events, which are suitable for riders of all ages and abilities. We are known for and pride ourselves on organising quality events, where the rider can concentrate on enjoying their ride while we take care of all the details and support for them.

Cycling is more than just business for us. We are passionate about encouraging all abilities to ‘get out and ride’ and enjoy the many benefits this sport has to offer. With this in mind we offer children’s cycling, which allows under 16's accompanied by an adult to cycle for just £3, and a range of distances at all our events with the hope of promoting cycling to the masses.

If you want to know more about us, or if you are interested in working with us (either as a sponsor or an event helper), please contact one of our friendly team.

To get in touch, please head over to our contact page where you can either send us an email via the form, or give us a call.

What you get at a Sportive or mountain bike event

Our cycling events are tailored so all you really have to do is turn up, register and cycle.
Obviously we ask that you prepare a little for the day (dress appropriately for the type of weather and time of year, bring lights, helmet, food, spare tubes and a pump), but the rest is pretty much taken care of.
We'll send you a pre-event info pack when you enter one of our events to help you prepare, which also contains all the vital information you'll need. Our nutrition partners, Science in Sport, have also prepared fuelling guides to help you get the best nutrition prior to and during your ride.

Mechanical Support: We provide mechanical support, which is also available before you start should any issues arise, so if you encounter any failures or breakdowns along the route you can give us a call and we will send someone out to you. In most cases the mechanic will come to you but if they can't we will pick you up and take you to the nearest mechanic who is usually stationed at our feed stops.

Medical Support: We also provide medical support with highly trained paramedics on hand along the route. If you've had a fall, feeling unwell or have witnessed an accident, give us a call on the medical number provided and we will get someone to you as soon as possible. If the nature of the accident or illness is really serious, please call 999 first and then contact us immediately after.

Feed Stops: Feed stops are provided for most of our routes. The only exception to this will be on some really short routes. The feed stops are stocked with lots of energy foods such as bananas, flap jacks, biscuits, sweets, energy drink, water, and energy products from Science in Sport. Bike racks are provided at the stops and there will usually (but not always) be a mechanic on hand to help with any issues. Facilities such as toilets are normally available.

Route directions: All our routes are signed with directional arrows, messages and warnings. You must observe and adhere to these at all times. You can watch videos about our signage here: Sportive course signage video and here: Mountain Bike event course signage video.

Insurance: We provide public liability insurance for all our riders. You should, however, get personal insurance to cover injury to yourself, damage or theft of your bike or personal property.

Result Times and Certificates: When you sign in on the day we will provide you with bike numbers and a timing chip. The chip goes on your helmet and will activate your time as you cross the start line, and then deactivate it when you cross the finish line, recording your time out on the course. Your time will be available via our website after the event (usually within 24 hours), along with a certificate for you to download and show off to your friends.

Finishers Medals: All our riders get a well-deserved finishers medal upon crossing the finish line. We sometimes have a few other goodies available as well, so don't whizz off without checking first.

Catering: In most cases we will provide on-site catering so you can grab something to eat and drink after the event. Make sure you have a bit of cash on you for such occasions.

Massage at Events: Six Physio attend most of our events to help you recover after your ride. For £10 you'll get a professional sports massage from a highly trained sports physio, who will work away the aches and pains you may have picked up during the day.

Photographs: Sportive Photo also attend all of our events to photograph and capture your memories of the day. The photographers will pick a few locations along the route and photograph as many riders as possible. Be sure to flash them a smile and give them a wave. The photos will be available for purchase via Sportive Photo's website a day or two after the event

Our routes

We take a long time plotting our routes, making sure your ride will take you on the best possible roads or trails. We make sure, wherever possible, that they have great climbs, speedy descents, amazing scenery and, above all, are safe. We assess all our routes first hand to make sure there are no risks that will compromise our riders' safety.

Nearly all of our events will have three routes you can enter. These vary in route distance and how many climbs you'll do but generally speaking the Epic routes are for more experienced riders and will cover around 70 to 100-miles long. Standard routes are great for regular cyclists who want to spend the day in the saddle but don't necessarily want to push themselves too hard. These routes usually sit between 40 and 70-miles in length. Our Short routes are aimed at those who are keen to get a mornings ride in and be back in time for lunch. They are also great for younger riders or those just getting into cycling. Some Short routes are tougher than others but they normally tend to avoid extreme climbs and stick to anything from 15 to 40-miles long although, some of our Short routes can still be considered rather hilly.

Route distances and elevations on all our events are approximate and subject to change. Changes can be due to road closures or for safety reasons. Any changes will be kept to a minimum where possible.

All our routes are signed with directional arrows, messages and warnings. You must observe and adhere to these at all times.

Mates Rates - Discounted entry for multiple riders

We understand that many of our riders like to ride with friends - it makes the day even more enjoyable. With this in mind we have introduced a group discount (something we like to call mates rates) of 20%. The discount will be applied automatically at checkout when you enter 4 (four) or more riders into a single event.
This offer does not apply to our No Excuses events, Demo Days, Season Passes, Brewin Dolphin Velo Club tickets and the French Sportives. Mates Rates do not apply to any Late Entry offers. Mates rates can not be used in conjunction with other offers (in most cases) so you'll have to do the math to see if an active voucher code will save you more per entry compared to the current mates rates discount. If that is the case, make sure you enter no more than three riders at a time, or the mates rates deduction will automatically kick in.

Online pre-entry

Online pre-entry is the easiest way of entering our events and saves £5.00 per person vs. entering on the day. Online pre-entry will save you time on the day of the event allowing you to simply pick up your registration pack from the registration points. Please note: If an event reaches its capacity we will have to close the event to riders wanting to enter on the day. It is therefore best to pre enter online to avoid disappointment! Please be aware that when purchasing events, some will take you to Wiggle's product pages to complete your purchase, while others will take you to our own product pages. You will not be able to enter a Wiggle event and a non-Wiggle event during the same purchase - you will have to enter the two events separately.

Online late entry

Online late entry will typically save you £2.00 per person vs. entering on the day, and guarantees you a place in the event compared to on the day entries. Late entries usually apply after the normal online entry system has closed off, allowing you a last chance to enter the event. Entering online will save you time on the day of the event allowing you to simply head to the On the Day Entry station and pick up your registration pack, with no forms to fill out. Please note: If an event reaches its capacity we will have to close the event to riders wanting to enter on the day. It is therefore best to pre enter online to avoid disappointment!

On the day entry

On the day entries are available at all our events as long as the event has not sold out prior to the event day. We will usually put a notice on our event pages if this is the case. On the day entries are subject to an additional £5.00 per person surcharge, over the online price. Payment can be made with cash or cheque. You can fill out an entry form when you arrive at the event. One entry form must be completed per person. Wiggle Customers will not be able to receive any loyalty discounts on the day.

You can read more information about what to do on the day of an event.

Under 16 admin fee

We want to encourage young riders to enjoy the pleasure of cycling. That's why all riders under 16 years old only have to pay a small fee to cover the entry process. All under 16 riders must be accompanied by a paying adult. Valid ID will be requested on the day.

Awards

Although all our rides are non competitive events (i.e. not races), most people still like to know how well they've done. With this in mind we will time each participants ride. When you complete your ride your time will be calculated and these timings, along with the timing award you achieved, will be displayed on the website. Each rider will receive a timing award of either; bronze, silver or gold, depending on their average speed. Of course, some riders aren't bothered about all these awards and just cycle for the experience and stunning scenery.

Terms and Conditions

Everyone who enters one of our event has to agree to the UK Cycling Events terms and conditions. You will have to acknowledge your acceptance of these terms and conditions during checkout, so please do take a look at them. You can read them all here: UK Cycling Events Terms and Conditions