Below you'll find information from each of our main sponsors. Some of the Sportives and Mountain Bike rides you've come to enjoy wouldn't be possible without sponsorship, so please take some time to read what they have to say. You can jump to each sponsor by clicking their logo below.
Alzheimer’s Research UK is the UK’s leading dementia research charity.
We power world class dementia research, focusing on prevention, diagnosis and developing much-needed treatments. There is currently no cure for dementia or anything to stop or slow its progression.
There are around 47 million people across the world living with Alzheimer’s and other forms of dementia. The condition can affect a person’s memory, as well as their ability to walk, communicate and carry out everyday tasks, such as washing and dressing.
Our vision is a world where people are free from the fear, harm and heartbreak of dementia.
Brewin Dolphin is one of the UK's leading independent providers of discretionary wealth management. With £32.8 billion in funds under management, they offer award-winning personalised wealth management services that meet the varied needs of over 100,000 account holders, including individuals, charities, and pension funds. They specialise in helping clients protect and grow their wealth by creating financial plans and investment portfolios that meet personal and professional ambitions and aspirations. Services range from bespoke, discretionary investment management to retirement planning and tax-efficient investing.
According to Gregory Thorpe, Director of Marketing and Communications, Brewin Dolphin: "We have witnessed a huge surge in participation in cycling over the last few years. It’s become the new golf for many professionals, who are a key target client group for Brewin Dolphin. We are excited to be working with UK Cycling Events and sponsoring the Brewin Dolphin Velo Series. We know the events will be a great draw, and we look forward to seeing some great cycling."
Cycleplan, in partnership with UK Cycling Events, have developed a special insurance package for UK Cycling Events riders. You’ll get Personal Accident cover up to £10,000 and Competitive Use protection for just £8.80 a year – including a 20% discount!
Don’t take the risk. Get protected today!
Cycleplan will cover you for all UK Cycling Events plus you’ll be covered for any other competitive events that you take part in. You will also have the peace of mind that you’re protected in the event of an accident whilst you’re training, commuting or just out on a ride.
Plus with Cycleplan you can also add additional cover, such as protection for your bike and accessories against theft, loss or damage and Public Liability, in case you were to injure someone or cause damage to third party property.
Lizzie Armitstead: Cycleplan Ambassador
Lizzie Armitstead, Cycleplan Ambassador commented "Specialist cycle insurance understands the specific needs of cyclists and is brilliantly placed to offer protection should the worst happen to you or your bike. There are just too many potential hazards out on the road not to consider specialist cycling insurance."
"After over 20,000 thousand hours in the saddle as a professional cyclist and rider for team GB, Yanto Barker founded Le Col in 2009. We are a team of performance, design and cycling specialists united by a desire to create a cycling apparel brand with a single-minded focus on performance. We take real pride in what we do and our purpose is simple but enduring: We deliver the best possible technical products to help you to achieve your potential on every ride.
"At Le Col, we’re determined to design and manufacture the best technical kit in the world. That means we’re continually searching for ways to make to improve our products. It’s why we bought our own factory in Treviso, Italy - an area with renowned expertise in high performance sporting apparel and the latest technical materials."
At Muc-Off we’re big into being active. Whether it’s on a mountain, trail or at the skate park, we just love to be outside and going big. We’re obsessed with making the most innovative care products around to keep you and your toys running at their maximum and making them look like new when you’re done!
So what’s the story? It all started way back when Right Said Fred were too sexy for their shirts and Downhill wasn’t even part of the World Cup. Yep, way back in 1991 Rex and Marilyn Trimnell got things started with X-Lite UK. After designing and manufacturing the world’s first twin crown bicycle fork, Rex created a perfectly pink spray to clean his kit. To make a long story short, Rex’s cleaner was the best thing since sliced bread, and it wasn’t long before word got out and Muc-Off was born. Fast-forward to 2012 and Muc-Off is now the go-to brand for top riders and racers from the likes of Steve Peat to Force India. And, in case you haven’t noticed, we do a bit more than our original pink cleaner these days.
You’re probably thinking, “That’s nice. These guys clean bikes and cars,” but the truth is we do a whole lot more than that. We also love to ride and drive and we’re obsessed with anything that involves speed or pushing our selves and our kit to the limit. We’re always cooking up something new, and all our ideas are developed in our in-house, state-of-the-art R&D Center by Rex’s son, Alex, our MD (mad developer). After he's cooked up something new, it's tested by our in-house boffins and riders to ensure every Muc-Off product is simply the finest in the world. Once we're happy, the formula will go out to our pro teams for their final feedback. Only then will we put the product into production for the world to enjoy.
So, if you’re smart, (and we know you are because you’re on our website!), you’ll be sure to keep an eye out for the latest Muc-Off kit. We currently have an insanely busy R&D program so please keep checking to see the exciting products we're about to launch!
Creating Stylish Bikes for Serious Riders
Orro engineers, builds and tests performance bicycles in Ditchling, Sussex. Their carbon and aluminium road bikes are the expression of a dream: of speed, freedom and comfort on beautiful bikes.
Their bikes harness advanced material technologies, combined with class leading geometry and exclusive shape design. The resulting bikes are seriously fast and supremely comfortably. That’s the result of real world testing, creating a range of bikes that are made by cyclist for cyclists.
Orro’s quality of finish is something that is rarely seen in the cycle industry; it’s a product of forward thinking design and the highest quality paint. The ultimate expression is their Signature series; those frames painted by a craftsman in the heart of Sussex and finished with the finest components.
"We believe that the most sophisticated piece of sports equipment you’ll ever own is your body. If you don’t put high performance sports nutrition in, you won’t get your full potential out.
"Our range of products are researched and developed by sport scientists in conjunction with international athletes. This scientific research underpins everything we do to ensure that all our products meet the exacting standards of Informed Sport. This means that everything we do and every KOM or Personal Record you achieve with us, is FUELLED BY SCIENCE."
Sigma Sports is a cycling and triathlon retailer for cyclists of all levels and abilities. From local bike shop to online retailer, Sigma Sports came about when two friends opened their doors to the public back in 1992 with the aim of getting more people on road bikes and enjoying the sport. Its flagship store in Hampton Wick is now one of south west London’s top cycling hubs, running social rides, state-of-the-art workshops, bike fitting sessions, mechanics courses and providing the opportunity to experience products first hand. Visit www.sigmasports.com
Six Physio has a reputation for offering London’s Finest... whether it be physiotherapy, sports injury management or sports massage. With 11 Clinics including 10 London locations we have the Capital covered. Our strap line 'Don’t Treat, Cure' means we don’t like giving symptomatic treatments – we like to get to the root cause of why the problem is there in the first place. Our range of specialist services includes a Bike Assessment which will maximise your anatomy: it is important that your own bike is adapted to fit you.
Our massage therapists look forward to offering post-cycle massages and preventing your next day's agony… it’s proven to speed-up recovery and get rid of all those toxins. £10 for 15 mins, plus pick up a discount card and get 20% off at any of our Clinics.
SportivePhoto have attended every UKCE event since the very first one in the New Forest 2009. As UKCE has grown, SportivePhoto have done so too, with over 20 photographers working throughout the country, capturing your day out in the saddle.
SportivePhoto was started in 2006 by Phil O’Connor who, after spending 25 years as a professional sport photographer, wanted to move away from the media world he had worked in and use the skills developed during this time to photograph amateur cyclists enjoying a pastime that had always been his passion as well.
SportivePhoto now attend around 160 events a year from Cornwall to Dover to John O’Groats to deepest Wales. "We all live and cycle in a wonderful country and it is always our challenge to try and capture the riders in a way that reminds them of the day out they have just enjoyed, as such we spend a lot of time studying routes to try and get the best out of them photographically. Our team of hard working photographers are sat at the roadside for anything up 8 hours or more capturing your day out so please give them a wave when you see them".
Wiggle launched in 1999 and is now an international, award-winning online Cycle and Tri-Sport retailer. Wiggle serves customers in over 100 countries with free delivery worldwide, multi-language customer service and localised on-site currency options.
Wiggle’s aim is to ensure that cycling and tri-sports are made accessible for every level of athlete, by providing the greatest selection of products and brands through its multiple retail websites and the UK’s largest events calendar. Wiggle also heavily supports the growth of women’s cycling and looks to inspire and motivate future cyclists through its sponsorship of the Olympian studded Wiggle Honda Pro Cycling Team.
Wiggle’s passion has been recognised by both industry and public awards e.g. BikeBiz’s Specialist Retailer of the Year 2012 (four consecutive years), the Golden Chariot Awards’ Silver Chariot Award Best for International Delivery 2012, the Oracle Retail Week Awards’ RR Donnelley Pure-play Online Retailer of the Year 2012 and the 220 Triathlon Awards’ Online Retailer of the Year 2012 (eight consecutive years).