Malvern Mad Hatter Sportive
Welcome to the

Malvern Mad Hatter Sportive

Sunday 2nd June 2019

Venue: The Three Counties Showground, Malvern, Worcestershire, WR13 6NW

As a mid-summer sportive test, the Malvern Mad Hatter pretty much has it all. Weaving around rural roads shared between the three counties of Worcestershire, Herefordshire and Gloucestershire, the route will give you tough climbs, fast descents and amazing views across the Brecon Beacons, Black Mountains of Wales and more.

The first loop of the ride is relatively easy going, compared to the rest of the ride, as you start south of Great Malvern and ride an anti-clockwise circle around the town. Passing through small villages such as Rhydd, Powick and Alfrick, you’ll touch the outskirts of Worcester before stopping for the first feed stop. Gradient up until this point is rolling and free-flowing, allowing you to settle into the ride.

Starting to head back towards Great Malvern, the toughest climb of the day rears its head, and Malvern Hill is yours to conquer before you can pass on to Herefordshire and beyond. The iconic climb is a long and gradual continuous effort and can become steep in sections.

Your effort will be worth it when you reach the top, though, with spectacular views across the sprawling landscape, equally matched by a fast and frantic descent that mirrors the harsh gradient of the climb in reverse.

From here on in, you’ll spend the rest of the ride battling the Malvern and Cotswolds hills, heading out west almost as far as Hereford. Dipping south, the River Wye comes and goes to your right, while you’ll enjoy occasional glimpses of the stunning hills and landscape facing outwards towards Wales.

The odd spike in gradient will present itself between then and the finish line, as you can head back through the quiet and undisturbed rural roads at a pace to suit you.

 

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What else do you get?

  • Facilities and parking
  • Mechanical support
  • Medical support
  • Full route marking
  • 3rd Party Rider public liability insurance
  • Feed Stops
  • Energy food and drink
  • Electronic chip timing
  • Online results
  • Online certificates
  • Finisher medal
  • On site catering
  • Pick-up wagons
  • Photos by SportivePhoto
  • Six Physio Massage@Events
  • Retail Opportunities
  • A free copy of Cycling Weekly magazine
  • MORE INFO ABOUT OUR EVENTS

Route Information

Route: Epic GPX VIEW ROUTE
Distance: 100 Miles   

   

Difficulty: 7/10
Route: Standard GPX VIEW ROUTE
Distance: 62 Miles   

   

Difficulty: 6/10
Route: Short GPX VIEW ROUTE
Distance: 37 Miles   

   

Difficulty: 5/10
DOWNLOAD MAP VIEW EVENT INFO

Key Information

Times and Awards
Times and Awards

Although all our rides are non competitive events (i.e. not races), most people still like to know how well they've done. With this in mind we will time each participants ride. When you complete your ride your time will be calculated and these timings, along with the timing award you achieved, will be displayed on our results page. Each rider will receive a timing award of either; bronze, silver or gold, depending on their average speed. Of course, some riders aren't bothered about all these awards and just cycle for the experience and stunning scenery.

Event photography by SportivePhoto
Event photography by SportivePhoto

SportivePhoto will be taking pictures of all riders at this event. Please visit www.sportivephoto.com once you have taken part in the event to view your photos!

Terms and Conditions
Terms and Conditions

By purchasing an event entry you agree to the UK Cycling Events terms and conditions.

Terms and Conditions can be read here.

Route distances and elevations are approximate and subject to change. Changes can be due to road closures or for safety reasons. Any changes will be kept to a minimum where possible.

What our customers say about us
What our customers say about us

Well organised, great routes and good support leads to excellence bike rides.

Posted by Helen Evans on Wednesday, 14 August 2019

Had one amazing experience. My first 100 miles on the bike in amazing route, friendly staff . Really recommend UK cycling events. Can not wait for the next one

Posted by Elisabete Maria Viegas on Sunday, 21 July 2019

Great day out with great staff well planned

Posted by Daniel Poolman on Tuesday, 30 July 2019

Did the Watt Bike 40 mile Sportive today, had a lovely time. Great route on quiet roads with challenging hills all well...

Posted by Nicky Pochibko on Sunday, 5 March 2017

I would just like to say a big thank you to all the marshals and support mechanics on the Wattbike Falkirk Ride on...

Posted by Tracy Tyson on Monday, 27 March 2017
READ MORE REVIEWS
Times and Awards

Although all our rides are non competitive events (i.e. not races), most people still like to know how well they've done. With this in mind we will time each participants ride. When you complete your ride your time will be calculated and these timings, along with the timing award you achieved, will be displayed on our results page. Each rider will receive a timing award of either; bronze, silver or gold, depending on their average speed. Of course, some riders aren't bothered about all these awards and just cycle for the experience and stunning scenery.

Event photography by SportivePhoto

SportivePhoto will be taking pictures of all riders at this event. Please visit www.sportivephoto.com once you have taken part in the event to view your photos!

Terms and Conditions

By purchasing an event entry you agree to the UK Cycling Events terms and conditions.

Terms and Conditions can be read here.

Route distances and elevations are approximate and subject to change. Changes can be due to road closures or for safety reasons. Any changes will be kept to a minimum where possible.

What our customers say about us

Well organised, great routes and good support leads to excellence bike rides.

Posted by Helen Evans on Wednesday, 14 August 2019

Had one amazing experience. My first 100 miles on the bike in amazing route, friendly staff . Really recommend UK cycling events. Can not wait for the next one

Posted by Elisabete Maria Viegas on Sunday, 21 July 2019

Great day out with great staff well planned

Posted by Daniel Poolman on Tuesday, 30 July 2019

Did the Watt Bike 40 mile Sportive today, had a lovely time. Great route on quiet roads with challenging hills all well...

Posted by Nicky Pochibko on Sunday, 5 March 2017

I would just like to say a big thank you to all the marshals and support mechanics on the Wattbike Falkirk Ride on...

Posted by Tracy Tyson on Monday, 27 March 2017
READ MORE REVIEWS