EVENT POSTPONED: UPDATED 1 MAY 2020
It is with great sadness that we have today made the difficult but responsible decision to postpone this event, due to the ongoing situation regarding the Coronavirus.
We have continued to monitor government guidelines and therefore based on the latest information and in the interest of staff safety, rider safety, and putting the greater needs of the wider community at the forefront, it’s the most responsible thing to do. We ask for your patience while we evaluate the next steps in this ever-changing situation. We will aim to be in touch with you again via email regarding the ride credit, transfer or refund options available, during the week commencing 4th May 2020.
We hope you are all keeping well, and thank everyone for their support during this very difficult period, we can't wait to be back up and running again delivering the events that we all know you love.
From all at UK Cycling Events.
As a mid-summer test, the Malvern Mad Hatter Sportive pretty much has it all. Weaving around rural roads shared between the three counties of Worcestershire, Herefordshire and Gloucestershire, the route will give you tough climbs, fast descents and amazing views across the Brecon Beacons, Black Mountains of Wales and more.
The first loop of the ride is relatively easy-going, compared to the rest of the ride, as you start south of Great Malvern and ride an anti-clockwise circle around the town. Passing through small villages such as Rhydd, Powick and Alfrick, you’ll touch the outskirts of Worcester before stopping for the first feed stop. Gradient up until this point is rolling and free-flowing, allowing you to settle into the ride.
Starting to head back towards Great Malvern, the toughest climb of the day rears its head, and Malvern Hill is yours to conquer before you can pass on to Herefordshire and beyond. The iconic climb is a long and gradual continuous effort and can become steep in sections.
Your effort will be worth it when you reach the top, though, with spectacular views across the sprawling landscape, equally matched by a fast and frantic descent that mirrors the harsh gradient of the climb in reverse.
From here on in, you’ll spend the rest of the ride battling the Malvern and Cotswolds hills, heading out west almost as far as Hereford. Dipping south, the River Wye comes and goes to your right, while you’ll enjoy occasional glimpses of the stunning hills and landscape facing outwards towards Wales. The odd spike in gradient will present itself between then and the finish line, as you can head back through the quiet and undisturbed rural roads at a pace to suit you.
Featured Climb: Malvern Hill
It would be wrong for The Malvern Mad Hatter Sportive not to go up the iconic climb that is Malvern Hill. Listed as a category 4 climb, Malvern Hill has a distance of 1.3 miles with an average gradient of 6.8%, but you'll have to tackle a 12.5% gradient at the steepest point. The highest point measures 784ft (239m) which will give an elevation gain of 465ft (142m) from the start of the climb. The fastest KOM on record is 04:56 and the fastest QOM is 6:36.
- Route: Epic
- Distance: 100 Miles
- Route: Standard
- Distance: 63 Miles
- Route: Short
- Distance: 38 Miles
What else is included?
What else is included?
- Facilities and parking
- Mechanical support
- Medical support
- Full route marking
- 3rd Party Rider public liability insurance
- Feed Stops
- Energy food and drink
- Electronic chip timing
- Online results
- Online certificates
- Bespoke Finisher medal
- Finisher gifts
- Pick-up wagons
What else is available?
- Recovery zone
- Massage from Six Physio
- Event village
- Food and Drink
- Live music
- Kids activities
- Photos by SportivePhoto
- MORE INFO ABOUT OUR EVENTS
*Under 16 admin fee
*Under 16 admin fee
We want to encourage young riders to enjoy the pleasure of cycling. That's why all riders under 16 years old only have to pay a small fee to cover the entry process. All under 16 riders must be accompanied by a paying adult. Valid ID will be requested on the day.
Times and Awards
Times and Awards
Although all our rides are non competitive events (i.e. not races), most people still like to know how well they've done. With this in mind we will time each participants ride. When you complete your ride your time will be calculated and these timings, along with the timing award you achieved, will be displayed on our results page. Each rider will receive a timing award of either; bronze, silver or gold, depending on their average speed. Of course, some riders aren't bothered about all these awards and just cycle for the experience and stunning scenery.
What our customers say about us
Superb organisation and in ride support. The New Forest event was the best-organised event I completed in 2019
Had one amazing experience. My first 100 miles on the bike in amazing route, friendly staff. Really recommend UK cycling events. Can not wait for the next one.
well organised event. The new forest route was stunning with beautiful wild life on the way
Well organised, great routes and good support leads to excellence bike rides.
Just completed the Eye up in Rippon the Standard absolutely brilliant well organised and good signage. Have done a few e events this year. 2020 I will be in my 80th year so looking forward to taking part in UK Cycling Events.
Did the Watt Bike 40 mile Sportive today, had a lovely time. Great route on quiet roads with challenging hills, all well signposted and a lovely atmosphere. The marshalls & staff deserve a special thank you for standing out for hours in truly gruesome weather. The feed station was well stocked with all needs catered for, the bike wash stocked up with Muc-off products and the soup at the end were the icing on the cake. Southwell racecourse had brilliant facilities. Shame about the weather being freezing cold & sooo wet but totally worth it, had a lot of fun. Thank you to all involved.
I completed the Ay Up Yorkshire this weekend. The EPIC course was my first 100mile ride, and I really enjoyed the challenge. The big climbs are close enough to home to give them another go!
Really well-organised, excellent course signs, and great to see medical support available out one the course.😀👍
I went on the Box Hill sportive. It was a very well organized event, with marshals at the busiest junctions and signage at every junction, plus feed stations. There was a proper start/finish line with chip timing. The route was downloadable in advance as a .gpx file. Very nice scenery in the surrey hills area of outstanding natural beauty.
A great day out with great staff and well planned.
I would just like to say a big thank you to all the marshals and support mechanics on the Wattbike Falkirk Ride on Sunday; the guys were absolutely amazing. We had several issues en route including punctures, cramps, a crash and ever-decreasing morale, but these guys supported us right to the bitter end and got us through the epic course. I have never attended such a well-organised event; even the signage was spot on. So well done and thank you!