As a mid-summer sportive test, the Altura Malvern Mad Hatter pretty much has it all. Weaving around rural roads shared between the three counties of Worcestershire, Herefordshire and Gloucestershire, the route will give you tough climbs, fast descents and amazing views across the Brecon Beacons, Black Mountains of Wales and more.
The first loop of the ride is relatively easy going, compared to the rest of the ride, as you start south of Great Malvern and ride an anti-clockwise circle around the town. Passing through small villages such as Rhydd, Powick and Alfrick, you’ll touch the outskirts of Worcester before stopping for the first feed stop. Gradient up until this point is rolling and free-flowing, allowing you to settle into the ride.
Starting to head back towards Great Malvern, the toughest climb of the day rears its head, and Malvern Hill is yours to conquer before you can pass on to Herefordshire and beyond. The iconic climb is a long and gradual continuous effort and can become steep in sections.
Your effort will be worth it when you reach the top, though, with spectacular views across the sprawling landscape, equally matched by a fast and frantic descent that mirrors the harsh gradient of the climb in reverse.
From here on in, you’ll spend the rest of the ride battling the Malvern and Cotswolds hills, heading out west almost as far as Hereford. Dipping south, the River Wye comes and goes to your right, while you’ll enjoy occasional glimpses of the stunning hills and landscape facing outwards towards Wales.
The odd spike in gradient will present itself between then and the finish line, as you can head back through the quiet and undisturbed rural roads at a pace to suit you.
We always welcome volunteers at our events so if you fancy joining the crew for the day and helping out, please get in touch. You will be rewarded for your efforts and will be able to choose an event to ride for free. If this particular event is fully staffed, you can always put your name down for another event. More information about volunteering can be found on our Volunteer at a Cycling Event page, along with the link to the online application form.
Enter 4 or more riders into an event and only pay £32 per person
Total based on the £40 Epic route.
We want to encourage young riders to enjoy the pleasure of cycling. That's why all riders under 16 years old only have to pay a small fee to cover the entry process. All under 16 riders must be accompanied by a paying adult. Valid ID will be requested on the day.
A 20% discount will be applied automatically at checkout when you enter 4 (four) or more riders into a single event. This offer does not apply to No Excuses events, Demo Days, Brewin Dolphin Velo Club tickets and the UKCE Le Classique French Sportive. Mates Rates do not apply to any Late Entry offers. Mates rates can not be used in conjuction with voucher or discount codes.
Online pre-entry is the easiest way of entering and saves £8.00 per person vs. entering on the day. Online pre-entry will save you time on the day of the event allowing you to simply pick up your registration pack from the Pre entered registration points. Please note: If an event reaches its capacity we will have to close the event to riders wanting to enter on the day. It is therefore best to pre enter online to avoid disappointment!
Online entry closes on Wednesday 20th June 2018 at 3pm
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On the day entries are available at all our events as long as the event has not sold out prior to the event day. On the day entries are subject to an additional £8.00 per person surcharge. Payment can be made with cash or cheque. You can fill out an entry form when you arrive at the event. One entry form must be completed per person. Wiggle Customers will not be able to receive any loyalty discounts on the day.
Although all our rides are non competitive events (i.e. not races), most people still like to know how well they've done. With this in mind we will time each participants ride. When you complete your ride your time will be calculated and these timings, along with the timing award you achieved, will be displayed on our results page. Each rider will receive a timing award of either; bronze, silver or gold, depending on their average speed. Of course, some riders aren't bothered about all these awards and just cycle for the experience and stunning scenery.
SportivePhoto will be taking pictures of all riders at this event. Please visit www.sportivephoto.com once you have taken part in the event to view your photos!
By purchasing an event entry you agree to the UK Cycling Events terms and conditions.
Route distances and elevations are approximate and subject to change. Changes can be due to road closures or for safety reasons. Any changes will be kept to a minimum where possible.