Malvern Mad Hatter Sportive
Welcome to the

Malvern Mad Hatter Sportive

Saturday 25th July 2020

  • Epic
  • 100 miles
  • £40
  • On the day: £48
  • BUY NOW
  • Standard
  • 63 miles
  • £40
  • On the day: £48
  • BUY NOW
  • Short
  • 38 miles
  • £35
  • On the day: £43
  • BUY NOW
  • Under 16
  • Any route
  • £3
  • Covers admin fee*
  • BUY NOW

Mates Rates SAVE 20%

Enter 4 or more riders into an event and only pay £32 per person
Total based on the £40 Epic route.

Malvern Mad Hatter Sportive

Event Venue: The Three Counties Showground, Malvern, Worcestershire, WR13 6NW

As a mid-summer test, the Malvern Mad Hatter Sportive pretty much has it all. Weaving around rural roads shared between the three counties of Worcestershire, Herefordshire and Gloucestershire, the route will give you tough climbs, fast descents and amazing views across the Brecon Beacons, Black Mountains of Wales and more.

The first loop of the ride is relatively easy-going, compared to the rest of the ride, as you start south of Great Malvern and ride an anti-clockwise circle around the town. Passing through small villages such as Rhydd, Powick and Alfrick, you’ll touch the outskirts of Worcester before stopping for the first feed stop. Gradient up until this point is rolling and free-flowing, allowing you to settle into the ride.

Starting to head back towards Great Malvern, the toughest climb of the day rears its head, and Malvern Hill is yours to conquer before you can pass on to Herefordshire and beyond. The iconic climb is a long and gradual continuous effort and can become steep in sections.

Your effort will be worth it when you reach the top, though, with spectacular views across the sprawling landscape, equally matched by a fast and frantic descent that mirrors the harsh gradient of the climb in reverse.

From here on in, you’ll spend the rest of the ride battling the Malvern and Cotswolds hills, heading out west almost as far as Hereford. Dipping south, the River Wye comes and goes to your right, while you’ll enjoy occasional glimpses of the stunning hills and landscape facing outwards towards Wales. The odd spike in gradient will present itself between then and the finish line, as you can head back through the quiet and undisturbed rural roads at a pace to suit you.

Featured Climb: Malvern Hill

It would be wrong for The Malvern Mad Hatter Sportive not to go up the iconic climb that is Malvern Hill. Listed as a category 4 climb, Malvern Hill has a distance of 1.3 miles with an average gradient of 6.8%, but you'll have to tackle a 12.5% gradient at the steepest point. The highest point measures 784ft (239m) which will give an elevation gain of 465ft (142m) from the start of the climb. The fastest KOM on record is 04:56 and the fastest QOM is 6:36.

Route Information

Route: Epic GPX VIEW ROUTE
Distance: 100 Miles   

   

Route: Standard GPX VIEW ROUTE
Distance: 63 Miles   

   

Route: Short GPX VIEW ROUTE
Distance: 38 Miles   

   

Additional Information

What else is included?
What else is included?
  • Facilities and parking
  • Mechanical support
  • Medical support
  • Full route marking
  • 3rd Party Rider public liability insurance
  • Feed Stops
  • Energy food and drink
  • Electronic chip timing
  • Online results
  • Online certificates
  • Bespoke Finisher medal
  • Finisher gifts
  • Pick-up wagons

What else is available?

  • Recovery zone
  • Massage from Six Physio
  • Event village
  • Food and Drink
  • Live music
  • Kids activities
  • Photos by SportivePhoto
  • MORE INFO ABOUT OUR EVENTS
*Under 16 admin fee
*Under 16 admin fee

We want to encourage young riders to enjoy the pleasure of cycling. That's why all riders under 16 years old only have to pay a small fee to cover the entry process. All under 16 riders must be accompanied by a paying adult. Valid ID will be requested on the day.

Mates rates / Group buy
Mates rates / Group buy

A 20% discount will be applied automatically at checkout when you enter 4 (four) or more riders into a single event. This offer does not apply to No Excuses events or Brewin Dolphin Velo Club tickets. Mates Rates do not apply to any Late Entry offers. Mates rates can not be used in conjuction with voucher or discount codes.

Online pre-entry
Online pre-entry

Online pre-entry is the easiest way of entering and saves £8.00 per person vs. entering on the day. Online pre-entry will save you time on the day of the event allowing you to simply pick up your registration pack from the Pre entered registration points. Please note: If an event reaches its capacity we will have to close the event to riders wanting to enter on the day. It is therefore best to pre enter online to avoid disappointment!
Online entry closes on Wednesday 22 July 2020 at 1pm

On the day entry
On the day entry

On the day entries are available at all our events as long as the event has not sold out prior to the event day. On the day entries are subject to an additional £8.00 per person surcharge. Payment can be made with cash or cheque. You can fill out an entry form when you arrive at the event. One entry form must be completed per person.

Read More on the day information

Times and Awards
Times and Awards

Although all our rides are non competitive events (i.e. not races), most people still like to know how well they've done. With this in mind we will time each participants ride. When you complete your ride your time will be calculated and these timings, along with the timing award you achieved, will be displayed on our results page. Each rider will receive a timing award of either; bronze, silver or gold, depending on their average speed. Of course, some riders aren't bothered about all these awards and just cycle for the experience and stunning scenery.

Event photography by SportivePhoto
Event photography by SportivePhoto

SportivePhoto will be taking pictures of all riders at this event. Please visit www.sportivephoto.com once you have taken part in the event to view your photos!

Terms and Conditions
Terms and Conditions

By purchasing an event entry you agree to the UK Cycling Events terms and conditions.

Terms and Conditions can be read here.

Route distances and elevations are approximate and subject to change. Changes can be due to road closures or for safety reasons. Any changes will be kept to a minimum where possible.

*Under 16 admin fee

We want to encourage young riders to enjoy the pleasure of cycling. That's why all riders under 16 years old only have to pay a small fee to cover the entry process. All under 16 riders must be accompanied by a paying adult. Valid ID will be requested on the day.

Mates rates / Group buy

A 20% discount will be applied automatically at checkout when you enter 4 (four) or more riders into a single event. This offer does not apply to No Excuses events or Brewin Dolphin Velo Club tickets. Mates Rates do not apply to any Late Entry offers. Mates rates can not be used in conjuction with voucher or discount codes.

Online pre-entry

Online pre-entry is the easiest way of entering and saves £8.00 per person vs. entering on the day. Online pre-entry will save you time on the day of the event allowing you to simply pick up your registration pack from the Pre entered registration points. Please note: If an event reaches its capacity we will have to close the event to riders wanting to enter on the day. It is therefore best to pre enter online to avoid disappointment!
Online entry closes on Wednesday 22 July 2020 at 1pm
BUY NOW & SAVE

On the day entry

On the day entries are available at all our events as long as the event has not sold out prior to the event day. On the day entries are subject to an additional £8.00 per person surcharge. Payment can be made with cash or cheque. You can fill out an entry form when you arrive at the event. One entry form must be completed per person.

Read More on the day information

Times and Awards

Although all our rides are non competitive events (i.e. not races), most people still like to know how well they've done. With this in mind we will time each participants ride. When you complete your ride your time will be calculated and these timings, along with the timing award you achieved, will be displayed on our results page. Each rider will receive a timing award of either; bronze, silver or gold, depending on their average speed. Of course, some riders aren't bothered about all these awards and just cycle for the experience and stunning scenery.

Event photography by SportivePhoto

SportivePhoto will be taking pictures of all riders at this event. Please visit www.sportivephoto.com once you have taken part in the event to view your photos!

Terms and Conditions

By purchasing an event entry you agree to the UK Cycling Events terms and conditions.

Terms and Conditions can be read here.

Route distances and elevations are approximate and subject to change. Changes can be due to road closures or for safety reasons. Any changes will be kept to a minimum where possible.

What our customers say about us

  • I completed the Ay Up Yorkshire this weekend. The EPIC course was my first 100mile ride, and I really enjoyed the challenge. The big climbs are close enough to home to give them another go! Really well-organised, excellent course signs, and great to see medical support available out one the course.😀👍

  • superb organisation and in ride support. The New Forest event was the besr organised event I completed in 2019

  • I would just like to say a big thank you to all the marshals and support mechanics on the Wattbike Falkirk Ride on Sunday; the guys were absolutely amazing. We had several issues en route including punctures, cramps, a crash and ever-decreasing morale, but these guys supported us right to the bitter end and got us through the epic course. I have never attended such a well-organised event; even the signage was spot on. So well done and thank you!

  • I went on the Box Hill sportive. It was a very well organized event, with marshals at the busiest junctions and signage at every junction, plus feed stations. There was a proper start/finish line with chip timing. The route was downloadable in advance as a .gpx file. Very nice scenery in the surrey hills area of outstanding natural beauty.

  • Well organised, great routes and good support leads to excellence bike rides.

  • Had one amazing experience. My first 100 miles on the bike in amazing route, friendly staff. Really recommend UK cycling events. Can not wait for the next one.

  • Did the Watt Bike 40 mile Sportive today, had a lovely time. Great route on quiet roads with challenging hills, all well signposted and a lovely atmosphere. The marshalls & staff deserve a special thank you for standing out for hours in truly gruesome weather. The feed station was well stocked with all needs catered for, the bike wash stocked up with Muc-off products and the soup at the end were the icing on the cake. Southwell racecourse had brilliant facilities. Shame about the weather being freezing cold & sooo wet but totally worth it, had a lot of fun. Thank you to all involved.

  • Just completed the Eye up in Rippon the Standard absolutely brilliant well organised and good signage. Have done a few e events this year. 2020 i will be in my 80th year so looking forward to taking part in UK Cycling Events .

  • A great day out with great staff and well planned.

  • well organised event. The new forest route was stunning with beautiful wild life on the way

READ MORE REVIEWS

Mates Rates SAVE 20%

Enter 4 or more riders into an event and only pay £32 per person
Total based on the £40 Epic route.

What else is included?

  • Facilities and parking
  • Mechanical support
  • Medical support
  • Full route marking
  • 3rd Party Rider public liability insurance
  • Feed Stops
  • Energy food and drink
  • Electronic chip timing
  • Online results
  • Online certificates
  • Bespoke Finisher medal
  • Finisher gifts
  • Pick-up wagons

What else is available?

  • Recovery zone
  • Massage from Six Physio
  • Event village
  • Food and Drink
  • Live music
  • Kids activities
  • Photos by SportivePhoto
  • MORE INFO ABOUT OUR EVENTS

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