Malvern Mad Hatter Sportive

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Malvern Mad Hatter Sportive

Saturday 23rd June 2018 - The Three Counties Showground Malvern Worcestershire WR13 6NW

  • Epic
  • 101 miles
  • £40
  • On the day £45
  • BUY NOW
  • Standard
  • 75 miles
  • £40
  • On the day £45
  • BUY NOW
  • Short
  • 43 miles
  • £31
  • On the day £36
  • BUY NOW
  • Under 16
  • Any route
  • £3
  • Covers admin fee*
  • BUY NOW

As a mid-summer sportive test, the Malvern Mad Hatter pretty much has it all. Weaving around rural roads shared between the three counties of Worcestershire, Herefordshire and Gloucestershire, the route will give you tough climbs, fast descents and amazing views across the Brecon Beacons, Black Mountains of Wales and more.

The first loop of the ride is relatively easy going, compared to the rest of the ride, as you start south of Great Malvern and ride an anti-clockwise circle around the town. Passing through small villages such as Rhydd, Powick and Alfrick, you’ll touch the outskirts of Worcester before stopping for the first feed stop. Gradient up until this point is rolling and free-flowing, allowing you to settle into the ride.

Starting to head back towards Great Malvern, the toughest climb of the day rears its head, and Malvern Hill is yours to conquer before you can pass on to Herefordshire and beyond. The iconic climb is a long and gradual continuous effort and can become steep in sections.

Your effort will be worth it when you reach the top, though, with spectacular views across the sprawling landscape, equally matched by a fast and frantic descent that mirrors the harsh gradient of the climb in reverse.

From here on in, you’ll spend the rest of the ride battling the Malvern and Cotswolds hills, heading out west almost as far as Hereford. Dipping south, the River Wye comes and goes to your right, while you’ll enjoy occasional glimpses of the stunning hills and landscape facing outwards towards Wales.

The odd spike in gradient will present itself between then and the finish line, as you can head back through the quiet and undisturbed rural roads at a pace to suit you.

Fancy helping out at an event?

We always welcome volunters at our events so if you fancy joining the crew for the day and helping out, please get in touch. You will be rewarded for your efforts and will be able to choose an event to ride for free. If this particular event is fully staffed, you can always put your name down for another event. More information about volunteering can be found on our Volunteer at a Cycling Event page, along with the link to the online application form.

Mates Rates SAVE 20%

Enter 4 or more riders into an event and only pay £32 per person
Total based on the £40 Epic route.

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This Event Includes:

  • Facilities and parking
  • Mechanical support
  • Medical support
  • Full route marking
  • Rider public liability insurance
  • Feed Stops
  • Energy food and drink
  • Electronic chip timing
  • Web results service
  • Online certificates
  • Finisher gift
  • Finisher medal
  • On site catering
  • Pick-up wagons
  • Bike wash facilities
  • Photos by SportivePhoto
  • Six Physio Massage@Events
  • Retail Opportunities

Route Info

Discipline:
ROAD
Venue Opens:
7:30am
Registration:
7:35am - 8:50am
Start Times:
7:45am - 9:00am
Finish Time:
5:00pm
Route: Epic

Distance: 101 Miles   

   

Difficulty: 7/10
Route: Standard

Distance: 75 Miles   

   

Difficulty: 6/10
Route: Short

Distance: 43 Miles   

   

Difficulty: 5/10

Photos

Key Information

*Under 16 admin fee

We want to encourage young riders to enjoy the pleasure of cycling. That's why all riders under 16 years old only have to pay a small fee to cover the entry process. All under 16 riders must be accompanied by a paying adult. Valid ID will be requested on the day.

Mates rates / Group buy

A 20% discount will be applied automatically at checkout when you enter 4 (four) or more riders into a single event. This offer does not apply to No Excuses events, Demo Days, Brewin Dolphin Velo Club tickets and the UKCE Le Classique French Sportive. Mates Rates do not apply to any Late Entry offers.

Online pre-entry

Online pre-entry is the easiest way of entering and saves £5.00 per person vs. entering on the day. Online pre-entry will save you time on the day of the event allowing you to simply pick up your registration pack from the Pre entered registration points. Please note: If an event reaches its capacity we will have to close the event to riders wanting to enter on the day. It is therefore best to pre enter online to avoid disappointment!
Online entry closes on Wednesday 20th June 2018 at 3pm
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On the day entry

On the day entries are available at all our events as long as the event has not sold out prior to the event day. On the day entries are subject to an additional £5.00 per person surcharge. Payment can be made with cash or cheque. You can fill out an entry form when you arrive at the event. One entry form must be completed per person. Wiggle Customers will not be able to receive any loyalty discounts on the day.

Read More on the day information

Awards

Although all our rides are non competitive events (i.e. not races), most people still like to know how well they've done. With this in mind we will time each participants ride. When you complete your ride your time will be calculated and these timings, along with the timing Award you achieved, will be displayed on the Website. Each rider will receive a timing award of either; bronze, silver or gold, depending on their average speed. Of course, some riders aren't bothered about all these awards and just cycle for the experience and stunning scenery.

Event photography by SportivePhoto

SportivePhoto will be taking pictures of all riders at this event. Please visit www.sportivephoto.com once you have taken part in the event to view your photos!

Terms and Conditions

By purchasing an event entry you agree to the UK Cycling Events terms and conditions.

Terms and Conditions can be read here.

Route distances and elevations are approximate and subject to change. Changes can be due to road closures or for safety reasons. Any changes will be kept to a minimum where possible.

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