VIEW EVENT INFO
Event Venue: The Three Counties Showground,
Worcestershire, WR13 6NW
As a mid-summer sportive test, the Malvern Mad Hatter pretty much has it all. Weaving around rural roads shared between the three counties of Worcestershire, Herefordshire and Gloucestershire, the route will give you tough climbs, fast descents and amazing views across the Brecon Beacons, Black Mountains of Wales and more.
The first loop of the ride is relatively easy going, compared to the rest of the ride, as you start south of Great Malvern and ride an anti-clockwise circle around the town. Passing through small villages such as Rhydd, Powick and Alfrick, you’ll touch the outskirts of Worcester before stopping for the first feed stop. Gradient up until this point is rolling and free-flowing, allowing you to settle into the ride.
Starting to head back towards Great Malvern, the toughest climb of the day rears its head, and Malvern Hill is yours to conquer before you can pass on to Herefordshire and beyond. The iconic climb is a long and gradual continuous effort and can become steep in sections.
Your effort will be worth it when you reach the top, though, with spectacular views across the sprawling landscape, equally matched by a fast and frantic descent that mirrors the harsh gradient of the climb in reverse.
From here on in, you’ll spend the rest of the ride battling the Malvern and Cotswolds hills, heading out west almost as far as Hereford. Dipping south, the River Wye comes and goes to your right, while you’ll enjoy occasional glimpses of the stunning hills and landscape facing outwards towards Wales.
The odd spike in gradient will present itself between then and the finish line, as you can head back through the quiet and undisturbed rural roads at a pace to suit you.
- Route: Epic
- Distance: 100 Miles
- Route: Standard
- Distance: 62 Miles
- Route: Short
- Distance: 37 Miles
Times and Awards
Times and Awards
Although all our rides are non competitive events (i.e. not races), most people still like to know how well they've done. With this in mind we will time each participants ride. When you complete your ride your time will be calculated and these timings, along with the timing award you achieved, will be displayed on our results page. Each rider will receive a timing award of either; bronze, silver or gold, depending on their average speed. Of course, some riders aren't bothered about all these awards and just cycle for the experience and stunning scenery.
What our customers say about us
I went on the Box Hill sportive. It was a very well organized event, with marshals at the busiest junctions and signage at every junction, plus feed stations. There was a proper start/finish line with chip timing. The route was downloadable in advance as a .gpx file. Very nice scenery in the surrey hills area of outstanding natural beauty.
Superb organisation and in ride support. The New Forest event was the best-organised event I completed in 2019
I completed the Ay Up Yorkshire this weekend. The EPIC course was my first 100mile ride, and I really enjoyed the challenge. The big climbs are close enough to home to give them another go!
Really well-organised, excellent course signs, and great to see medical support available out one the course.😀👍
A great day out with great staff and well planned.
well organised event. The new forest route was stunning with beautiful wild life on the way
Just completed the Eye up in Rippon the Standard absolutely brilliant well organised and good signage. Have done a few e events this year. 2020 I will be in my 80th year so looking forward to taking part in UK Cycling Events.
Had one amazing experience. My first 100 miles on the bike in amazing route, friendly staff. Really recommend UK cycling events. Can not wait for the next one.
Brilliantly organised event! I'm very new to cycling and did this event on my own but still chatted to lots of people and had a great day! Would definitely recommend UKCE to everyone! To top it off it was a lovely warm day in the beautiful New Forest! Excellent
Well organised, great routes and good support leads to excellence bike rides.
I would just like to say a big thank you to all the marshals and support mechanics on the Wattbike Falkirk Ride on Sunday; the guys were absolutely amazing. We had several issues en route including punctures, cramps, a crash and ever-decreasing morale, but these guys supported us right to the bitter end and got us through the epic course. I have never attended such a well-organised event; even the signage was spot on. So well done and thank you!