Cycling Weekly Malvern Mad Hatter Sportive


( Wednesday 27th September 2017 at 3pm )

Cycling Weekly Malvern Mad Hatter Sportive

Saturday 30th September 2017 - Eastnor Castle Deer Park, Eastnor, Ledbury, HR8 1RQ

  • Epic
  • 100 miles
  • £35
  • On the day £40
  • Standard
  • 61 miles
  • £35
  • On the day £40
  • Short
  • 34 miles
  • £26
  • On the day £31
  • Under 16
  • Kids ride free*
  • £0


The Cycling Weekly Malvern Mad Hatter Sportive has a fantastic new route and event centre for 2017

After leaving Eastnor Park, Epic riders head south through the Vale of Leadon. Once deep in the Forest of Dean, you’ll roll onwards towards the Roman market town of Newent. Formerly a valuable trading post for commerce in the West Midlands the town is then left behind as riders meander north through Staunton and the stunning village of Eldersfield. Culminating in a 400 ft climb to Little Malvern Epic riders then re-join the Short and Standard routes.

Short and Standard route riders will need their climbing legs early on as they enjoy some steep ramps straight off the bat only a couple of miles from Eastnor Park. The climbs will allow riders to take in the stunning views of the Malvern Hills.

Collectively, all riders will enjoy wonderful views across the Severn Valley, before heading downhill towards the River Severn itself. The route then heads North along the valley towards the historic city of Worcester where it’s rumoured Charles I hid in a tree to evade his parliamentarian captors during the civil war.

Standard and Epic riders split west along the River Teme, enjoying a few climbs alongside the idyllic Frome valley, passing through the pretty villages of Bishops Frome & Canon Frome. Be sure to save something in those legs with the last major climb of the day leading back to the Short route riders upon the Malvern Hills.

As the Standard riders split off for their deviation, Short route riders head south back towards Great Malvern. Leading to their second major climb of the day, Short riders will ascend 460m up along the west side of the Malvern Hills, riding the full length of the hills before descending across the finish line near Ledbury for a well deserved bite to eat.

Mates Rates SAVE 20%

Enter 4 or more riders into an event and only pay £28 per person
Total based on the £35 Epic route


This Event Includes:

  • Facilities and parking
  • Mechanical support
  • Medical support
  • Full route marking
  • Rider public liability insurance
  • Feed Stops
  • Energy food and drink
  • Electronic chip timing
  • Web results service
  • Online certificates
  • Finisher gift
  • Finisher medal
  • On site catering
  • Pick-up wagons
  • Bike wash facilities
  • Photos by SportivePhoto
  • Six Physio Massage@Events
  • Retail Opportunities

Route Info

Venue Opens:
7:35am - 8:50am
Start Times:
7:45am - 9:00am
Finish Time:
Route: Epic
Dist: 100 Miles        Difficulty: 7/10
Route: Standard
Dist: 61 Miles        Difficulty: 6/10
Route: Short
Dist: 34 Miles        Difficulty: 5/10


Key Information

*Kids Ride For Free

We want to encourage young riders to enjoy the pleasure of cycling. That's why all riders under 16 years ride for free when accompanied by a paying adult. Valid ID will be requested on the day.

Mates rates / Group buy

A 20% discount will be applied automatically at checkout when you enter 4 (four) or more riders into a single event. This offer does not apply to the Wattbike No Excuses events, the MBR Demo Day, Brewin Dolphin Velo Club tickets and the UKCE Le Classique French Sportive. Mates Rates do not apply to any Late Entry offers.

Online pre-entry

Online pre-entry is the easiest way of entering and saves £5.00 per person vs. entering on the day. Online pre-entry will save you time on the day of the event allowing you to simply pick up your registration pack from the Pre entered registration points. Please note: If an event reaches its capacity we will have to close the event to riders wanting to enter on the day. It is therefore best to pre enter online to avoid disappointment!

On the day entry

On the day entries are available at all our events as long as the event has not sold out prior to the event day. On the day entries are subject to an additional £5.00 per person surcharge. Payment can be made with cash or cheque. You can fill out an entry form when you arrive at the event. One entry form must be completed per person. Wiggle Customers will not be able to receive any loyalty discounts on the day.

Read More on the day information


Although all our rides are non competitive events (i.e. not races), most people still like to know how well they've done. With this in mind we will time each participants ride. When you complete your ride your time will be calculated and these timings, along with the timing Award you achieved, will be displayed on the Website. Each rider will receive a timing award of either; bronze, silver or gold, depending on their average speed. Of course, some riders aren't bothered about all these awards and just cycle for the experience and stunning scenery.

Event photography by SportivePhoto

SportivePhoto will be taking pictures of all riders at this event. Please visit once you have taken part in the event to view your photos!

Terms and Conditions

By purchasing an event entry you agree to the UK Cycling Events terms and conditions.

Terms and Conditions can be read here.

Route distances and elevations are approximate and subject to change. Changes can be due to road closures or for safety reasons. Any changes will be kept to a minimum where possible.