Cycling Weekly Malvern Mad Hatter Sportive

Cycling Weekly Malvern Mad Hatter Sportive

Saturday 30th September 2017 - Eastnor Castle Deer Park, Eastnor, Ledbury, HR8 1RQ

The Cycling Weekly Malvern Mad Hatter Sportive has a fantastic new route and event centre for 2017

After leaving Eastnor Park, Epic riders head south through the Vale of Leadon. Once deep in the Forest of Dean, you’ll roll onwards towards the Roman market town of Newent. Formerly a valuable trading post for commerce in the West Midlands the town is then left behind as riders meander north through Staunton and the stunning village of Eldersfield. Culminating in a 400 ft climb to Little Malvern Epic riders then re-join the Short and Standard routes.

Short and Standard route riders will need their climbing legs early on as they enjoy some steep ramps straight off the bat only a couple of miles from Eastnor Park. The climbs will allow riders to take in the stunning views of the Malvern Hills.

Collectively, all riders will enjoy wonderful views across the Severn Valley, before heading downhill towards the River Severn itself. The route then heads North along the valley towards the historic city of Worcester where it’s rumoured Charles I hid in a tree to evade his parliamentarian captors during the civil war.

Standard and Epic riders split west along the River Teme, enjoying a few climbs alongside the idyllic Frome valley, passing through the pretty villages of Bishops Frome & Canon Frome. Be sure to save something in those legs with the last major climb of the day leading back to the Short route riders upon the Malvern Hills.

As the Standard riders split off for their deviation, Short route riders head south back towards Great Malvern. Leading to their second major climb of the day, Short riders will ascend 460m up along the west side of the Malvern Hills, riding the full length of the hills before descending across the finish line near Ledbury for a well deserved bite to eat.

Fancy helping out at an event?

We always welcome volunteers at our events so if you fancy joining the crew for the day and helping out, please get in touch. You will be rewarded for your efforts and will be able to choose an event to ride for free. If this particular event is fully staffed, you can always put your name down for another event. More information about volunteering can be found on our Volunteer at a Cycling Event page, along with the link to the online application form.

Times & Certificates

Rider times and finisher certificates for this event are now online. View yours by visiting our Results Page

This Event Includes:

  • Facilities and parking
  • Mechanical support
  • Medical support
  • Full route marking
  • Rider public liability insurance
  • Feed Stops
  • Energy food and drink
  • Electronic chip timing
  • Web results service
  • Online certificates
  • Finisher gift
  • Finisher medal
  • On site catering
  • Pick-up wagons
  • Bike wash facilities
  • Photos by SportivePhoto
  • Six Physio Massage@Events
  • Retail Opportunities

Route Information

Route: Epic

Distance: 100 Miles   


Difficulty: 7/10
Route: Standard

Distance: 61 Miles   


Difficulty: 6/10
Route: Short

Distance: 34 Miles   


Difficulty: 5/10

Key Information

Times and Awards

Although all our rides are non competitive events (i.e. not races), most people still like to know how well they've done. With this in mind we will time each participants ride. When you complete your ride your time will be calculated and these timings, along with the timing award you achieved, will be displayed on our results page. Each rider will receive a timing award of either; bronze, silver or gold, depending on their average speed. Of course, some riders aren't bothered about all these awards and just cycle for the experience and stunning scenery.

Event photography by SportivePhoto

SportivePhoto will be taking pictures of all riders at this event. Please visit once you have taken part in the event to view your photos!

Terms and Conditions

By purchasing an event entry you agree to the UK Cycling Events terms and conditions.

Terms and Conditions can be read here.

Route distances and elevations are approximate and subject to change. Changes can be due to road closures or for safety reasons. Any changes will be kept to a minimum where possible.