Wiggle launched in 1999 and is now an international, award-winning online Cycle and Tri-Sport retailer. Wiggle serves customers in over 100 countries with free delivery worldwide, multi-language customer service and localised on-site currency options.

Wiggle’s aim is to ensure that cycling and tri-sports are made accessible for every level of athlete, by providing the greatest selection of products and brands through its multiple retail websites and the UK’s largest events calendar. Wiggle also heavily supports the growth of women’s cycling and looks to inspire and motivate future cyclists through its sponsorship of the Olympian studded Wiggle Honda Pro Cycling Team.

Wiggle’s passion has been recognised by both industry and public awards e.g. BikeBiz’s Specialist Retailer of the Year 2012 (four consecutive years), the Golden Chariot Awards’ Silver Chariot Award Best for International Delivery 2012, the Oracle Retail Week Awards’ RR Donnelley Pure-play Online Retailer of the Year 2012 and the 220 Triathlon Awards’ Online Retailer of the Year 2012 (eight consecutive years).

Visit Wiggle.co.uk or follow Wiggle at @wigglebikeshop and www.facebook.com/wiggle



PowerBar is run by athletes, for athletes.

PowerBar was created with one goal in mind – to provide athletes with the best sports nutrition possible. This is the only way to achieve top performance and continuous improvement. For more than 25 years we've worked non-stop to develop even better products, always based on the latest scientific findings. We serve both world-class pros and ambitious amateur athletes. Because they all have one thing in common: they want to improve and to exceed their limits. To do this, they need energy. And that's what we provide.



Our passion for cycling runs deeper than making great products!

Can a company be new and old at the same time? Here at Reynolds Cycling, the answer is most definitely, yes. Our tagline, “Experience | Performance” sums it up perfectly.

From our newly expanded headquarters in the Wasatch Mountains of Utah, we build on the iconic heritage of the Reynolds brand with a mandate to innovate, challenge conventional wisdom, and redefine performance.

Passion drives us. Technology feeds us. We are solely focused on making the best, lightest, and fastest wheels available and we have a dedicated research and development team headed by carbon fibre pioneer Paul Lew. A former professional triathlete and a roadie who logs thousands of miles each year, Lew understands performance.

Reynolds Cycling started in the U.S. in the early 1990’s and revolutionized the world with the high-end Ouzo Carbon Fork. We brought the first carbon clincher wheelset to market. The designs, moulds, production techniques, and processes that we developed have created an industry.

We are scientific in our processes, innovative in our designs, and uncompromising in our selection of materials. We deliver unparalleled experience and performance.



Wattbike - The World’s Best Indoor Bike

Developed over eight years in consultation with British Cycling and Peter Keen, and launched after the 2008 Olympic games, the Wattbike feels like riding a real bike and accurately measures over 40 performance parameters to let everyone improve their technique and train more effectively. Today, the Wattbike is chosen by everyone from amateur to elite athletes and cycling federations across the world.

The Wattbike combines the most advanced indoor bike with cutting edge digital technology and world class training support to deliver the ultimate training solution. Wattbikes aim is to help every cyclist, from amateur to elite, improve their performance and achieve their goals. Find out more at wattbike.com



At Muc-Off we’re big into being active. Whether it’s on a mountain, trail or at the skate park, we just love to be outside and going big. We’re obsessed with making the most innovative care products around to keep you and your toys running at their maximum and making them look like new when you’re done!

So what’s the story? It all started way back when Right Said Fred were too sexy for their shirts and Downhill wasn’t even part of the World Cup. Yep, way back in 1991 Rex and Marilyn Trimnell got things started with X-Lite UK. After designing and manufacturing the world’s first twin crown bicycle fork, Rex created a perfectly pink spray to clean his kit. To make a long story short, Rex’s cleaner was the best thing since sliced bread, and it wasn’t long before word got out and Muc-Off was born. Fast-forward to 2012 and Muc-Off is now the go-to brand for top riders and racers from the likes of Steve Peat to Force India. And, in case you haven’t noticed, we do a bit more than our original pink cleaner these days.

You’re probably thinking, “That’s nice. These guys clean bikes and cars,” but the truth is we do a whole lot more than that. We also love to ride and drive and we’re obsessed with anything that involves speed or pushing our selves and our kit to the limit. We’re always cooking up something new, and all our ideas are developed in our in-house, state-of-the-art R&D Center by Rex’s son, Alex, our MD (mad developer). After he's cooked up something new, it's tested by our in-house boffins and riders to ensure every Muc-Off product is simply the finest in the world. Once we're happy, the formula will go out to our pro teams for their final feedback. Only then will we put the product into production for the world to enjoy.

So, if you’re smart, (and we know you are because you’re on our website!), you’ll be sure to keep an eye out for the latest Muc-Off kit. We currently have an insanely busy R&D program so please keep checking to see the exciting products we're about to launch!



We have attended every UKCE event since the very first one in the New Forest 2009. As UKCE has grown we too have done so, now with over 20 photographers working for us throughout the country capturing your day out in the saddle.

SportivePhoto was started in 2006 by Phil O’Connor who, after spending 25 years as a professional sport photographer, wanted to move away from the media world he had worked in and use the skills developed during this time to photograph amateur cyclists enjoying a pastime that had always been his passion as well.

We now attend around 160 events a year from Cornwall to Dover to John O’Groats to deepest Wales. We live and cycle in a wonderful country and it is always our challenge to try and capture the riders in a way that reminds them of the day out they have just enjoyed, as such we spend a lot of time studying routes to try and get the best out of them photographically. Our team of hard working photographers are sat at the roadside for anything up 8 hours or more capturing your day out so please give them a wave when you see them.

Six Physio


Six Physio has a reputation for offering London’s Finest... whether it be physiotherapy, sports injury management or sports massage. With 11 Clinics including 10 London locations we have the Capital covered. Our strap line 'Don’t Treat, Cure' means we don’t like giving symptomatic treatments – we like to get to the root cause of why the problem is there in the first place. Our range of specialist services includes a Bike Assessment which will maximise your anatomy: it is important that your own bike is adapted to fit you.

Our massage therapists look forward to offering post-cycle massages and preventing your next day's agony… it’s proven to speed-up recovery and get rid of all those toxins. £10 for 15 mins, plus pick up a discount card and get 20% off at any of our Clinics.



Drybrow is a brand new, super-absorbent, disposable helmet liner designed to protect cyclists’ vision from sweat and fogging glasses.

Drybrow features a porous top layer that drawers in moisture quickly and an highly absorbent core, which holds liquid fast, whilst remaining thin and lightweight. Whether taking a leisurely ride on a summers day, busting out a gruelling hills session or riding competitively, your brow stays drier and your vision clear.

Cyclist Richard Sterry said “Mountain biking today in the 29 degree heat was somewhat sweaty. The drybrow strip stuck to the front of my helmet made such a difference. There was absolutely no sweat running into my eyes and messing up my glasses. Thanks so much for providing an excellent product.”



Cycleplan, in partnership with UK Cycling Events, have developed a special insurance package for UK Cycling Events riders. You’ll get Personal Accident cover up to £10,000 and Competitive Use protection for just £8.80 a year – including a 20% discount!

Don’t take the risk. Get protected today!

Cycleplan will cover you for all UK Cycling Events plus you’ll be covered for any other competitive events that you take part in. You will also have the peace of mind that you’re protected in the event of an accident whilst you’re training, commuting or just out on a ride.

Plus with Cycleplan you can also add additional cover, such as protection for your bike and accessories against theft, loss or damage and Public Liability, in case you were to injure someone or cause damage to third party property.

Lizzie Armitstead: Cycleplan Ambassador

Lizzie Armitstead, Cycleplan Ambassador commented "Specialist cycle insurance understands the specific needs of cyclists and is brilliantly placed to offer protection should the worst happen to you or your bike. There are just too many potential hazards out on the road not to consider specialist cycling insurance."

Visit Cycleplan to find out more or get a quote

OneLife ID


UKCE has teamed up with OneLife iD to keep riders safe on the road.

OneLife iD is a multi-functional interactive ID which can be used as an emergency identity during events and while out training. The OneLife iD system can combine an updateable Online ID profile plus engraved emergency details.

OneLife iD can include your emergency contacts, medical details and you can add important documents and detailed medical information to your personal profile. What’s more, you can update it whenever you want.

Book 8 Weeks early for a free PowerBar Product Pack
Reynolds Wheel Dealer Demo
Cycle Plan

Award Winning Events