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Malvern Mad Hatter Sportive

Malvern Mad Hatter Sportive

Saturday 25th July 2020 |

Malvern Mad Hatter Sportive

Saturday 25th July 2020 |

EVENT POSTPONED: UPDATED 1 MAY 2020

It is with great sadness that we have today made the difficult but responsible decision to postpone this event, due to the ongoing situation regarding the Coronavirus.
We have continued to monitor government guidelines and therefore based on the latest information and in the interest of staff safety, rider safety, and putting the greater needs of the wider community at the forefront, it’s the most responsible thing to do. We ask for your patience while we evaluate the next steps in this ever-changing situation. We will aim to be in touch with you again via email regarding the ride credit, transfer or refund options available, during the week commencing 4th May 2020.
We hope you are all keeping well, and thank everyone for their support during this very difficult period, we can't wait to be back up and running again delivering the events that we all know you love.

From all at UK Cycling Events.


As a mid-summer test, the Malvern Mad Hatter Sportive pretty much has it all. Weaving around rural roads shared between the three counties of Worcestershire, Herefordshire and Gloucestershire, the route will give you tough climbs, fast descents and amazing views across the Brecon Beacons, Black Mountains of Wales and more.

The first loop of the ride is relatively easy-going, compared to the rest of the ride, as you start south of Great Malvern and ride an anti-clockwise circle around the town. Passing through small villages such as Rhydd, Powick and Alfrick, you’ll touch the outskirts of Worcester before stopping for the first feed stop. Gradient up until this point is rolling and free-flowing, allowing you to settle into the ride.

Starting to head back towards Great Malvern, the toughest climb of the day rears its head, and Malvern Hill is yours to conquer before you can pass on to Herefordshire and beyond. The iconic climb is a long and gradual continuous effort and can become steep in sections.

Your effort will be worth it when you reach the top, though, with spectacular views across the sprawling landscape, equally matched by a fast and frantic descent that mirrors the harsh gradient of the climb in reverse.

From here on in, you’ll spend the rest of the ride battling the Malvern and Cotswolds hills, heading out west almost as far as Hereford. Dipping south, the River Wye comes and goes to your right, while you’ll enjoy occasional glimpses of the stunning hills and landscape facing outwards towards Wales. The odd spike in gradient will present itself between then and the finish line, as you can head back through the quiet and undisturbed rural roads at a pace to suit you.

Featured Climb: Malvern Hill

It would be wrong for The Malvern Mad Hatter Sportive not to go up the iconic climb that is Malvern Hill. Listed as a category 4 climb, Malvern Hill has a distance of 1.3 miles with an average gradient of 6.8%, but you'll have to tackle a 12.5% gradient at the steepest point. The highest point measures 784ft (239m) which will give an elevation gain of 465ft (142m) from the start of the climb. The fastest KOM on record is 04:56 and the fastest QOM is 6:36.

Malvern Mad Hatter Sportive Venue Address Icon

LOCATION

The Three Counties Showground,
Malvern,
Worcestershire, WR13 6NW

Malvern Mad Hatter Sportive Routes Icon

ROUTES

Epic: 100 miles
Standard: 63 miles
Short: 38 miles

The Routes

Choose your route carefully. The distance and elevation gain should give you some indication as to how easy/hard each route is, as well as showing you where the tougher climbs are.

Epic ROUTE

Distance: 100 miles   
Elevation Gain: + ft

Standard ROUTE

Distance: 63 miles   
Elevation Gain: + ft

Short ROUTE

Distance: 38 miles   
Elevation Gain: + ft

What you get

Free Parking
Free Parking
Fully Signed Routes
Fully Signed Route
Feed Stops
OTE Feed Stops
Chip Timing
Chip Timing
Online Results
Online Results
Food and Drink
Food and Drink Available
Medical Support
Medical Support
Mechanical Support
Mechanical Support
Finishers Medal
Finishers Medal
Freedom Brew
Freedom Brew
Six Physio
Six Pyhsio

Essential Items

Essential Items
Helmet (no helmet, no ride). Helmets must comply with the latest US Snell B90/B95 or European CE Standards
Basic tools
Inner tubes
Pump
Drink bottle
First aid kit (recommended)
Mobile phone for emergencies
Lights and high visibility clothing (on days where fog or rain is forecast or where light is likely to be reduced)
Facemask (for venue) and hand sanitiser

Plastic Free

In our quest to make feed stops plastic free, we ask that you ride with a bottle

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